Six leading European firms form Global Media Intelligence
Six leading European service providers from the media-monitoring and analysis industry have formed an international alliance under the name global media intelligence (GMI). Up2News (France), Auxipress (Belgium), Acceso (Spain), L’Eco della Stampa (Italy), Pressdata (UK) and UNICEPTA (Germany) will in future coordinate their resources in a total of 15 countries in a bid to provide customers with an even better service.
The benefits for customers are plain to see. Together, the companies cover a multitude of relevant coun-tries and provide customers with their expertise and analysis insights in all media markets. Customers of the GMI members benefit from synergy effects as well as 24/7 availability due to their global footprint.
Alongside their own business, the companies that form part of GMI will in future take part in international pitches together under one name. In addition, the partners plan to develop joint standards, such as in the field of data transmission, and share technology and know-how. This will benefit both GMI members and their customers.